{"product_id":"the-founders-hoodie-burgundy","title":"The Founders Hoodie - Burgundy","description":"\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eMade for the ones who don't always feel confident. And show up anyway.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003eThe Founders Hoodie in Burgundy is our first-drop love letter to the Soft Strong community — a deep, warm, wine-red heavyweight built for the days you want to feel wrapped in something that \u003cem class=\"italic\"\u003emeans something\u003c\/em\u003e. Whether you're layering it over your gym set on the walk home, throwing it on for a slow Sunday, or wearing it as the reminder to keep going, this piece is designed to feel like your favourite jumper from day one.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003eOnly 100 pieces were made across the founding drop. Once they're gone, this exact colourway is gone.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eThe fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"flex flex-col gap-[6px] list-disc pl-6 !mb-spl-8\"\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eTrue-to-size, relaxed cut with a slightly cropped body\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eDrop shoulders for that oversized, lived-in silhouette\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eRibbed cuffs and hem that hold their shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eThe fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"flex flex-col gap-[6px] list-disc pl-6 !mb-spl-8\"\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003ePremium blend: 80% cotton, 20% combed polyester\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eHeavyweight 300 GSM — the kind of weight you \u003cem class=\"italic\"\u003efeel\u003c\/em\u003e when you put it on\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003ePre-shrunk to keep its fit wash after wash\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eEmbroidered Soft Strong logo, stitched in durable polyester yarn — no cracking, no peeling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExact hoodie measurements are being finalised — table coming very soon. In the meantime, this is a true-to-size, relaxed oversized fit with a slightly cropped body: if you'd normally pick a certain size in a regular hoodie, that's the one to choose here, and if you prefer a closer fit, size down. Not sure? Message us before you order and we'll help you get it right personally.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eCare:\u003c\/strong\u003e Wash inside-out in a laundry bag, cool water, air dry. No bleach, no tumble dryer — this hoodie is built to be your ten-year piece, treat it like it.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eOur fit promise:\u003c\/strong\u003e We stand behind every piece. Not sure about your size? Message us before you order — we'll help you get it right. If your order arrives with any quality issue or label damage, we'll send a replacement immediately, no questions. Ships from our international warehouse; delivery in 7–14 business days.\u003c\/p\u003e","brand":"Soft Strong Fitness","offers":[{"title":"XS","offer_id":63838814536057,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":63838814568825,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":63838814601593,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":63838814634361,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":63838814667129,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9147\/5065\/files\/softstrong_06_b47de81b-a398-47d5-8a7a-7c14380fd640.png?v=1782225410","url":"https:\/\/www.softstrongfitness.com\/products\/the-founders-hoodie-burgundy","provider":"Soft Strong Fitness","version":"1.0","type":"link"}