{"product_id":"the-founders-hoodie-milk-apricot","title":"The Founders Hoodie - Milk Apricot","description":"\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eMade for the ones who don't always feel confident. And show up anyway.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003eThe Founders Hoodie in Milk Apricot is our softest tone — a warm, creamy peach that reads as neutral but photographs as something more thoughtful. This is the hoodie for the mornings you want to feel gentle with yourself, and the evenings you want to feel put together without effort. Cut heavy, cut generous, cut to last.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003eOnly 100 pieces were made across the founding drop. Once this shade is gone, it's gone.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eThe fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"flex flex-col gap-[6px] list-disc pl-6 !mb-spl-8\"\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eTrue-to-size, relaxed cut with a slightly cropped body\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eDrop shoulders for that oversized, lived-in silhouette\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eRibbed cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eThe fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"flex flex-col gap-[6px] list-disc pl-6 !mb-spl-8\"\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003ePremium blend: 80% cotton, 20% combed polyester\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eHeavyweight 300 GSM — substantial, structured, warm without being stiff\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003ePre-shrunk\u003c\/li\u003e\n\u003cli class=\"text-chat-text-body-regular text-content-primary [\u0026amp;\u0026gt;ul]:!mb-0 [\u0026amp;\u0026gt;ol]:!mb-0 [\u0026amp;\u0026gt;p]:!mb-0\"\u003eEmbroidered Soft Strong logo in durable polyester yarn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExact hoodie measurements are being finalised — table coming very soon. In the meantime, this is a true-to-size, relaxed oversized fit with a slightly cropped body: if you'd normally pick a certain size in a regular hoodie, that's the one to choose here, and if you prefer a closer fit, size down. Not sure? Message us before you order and we'll help you get it right personally.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003e\u003cbr\u003eCare:\u003c\/strong\u003e Wash inside-out, cool water, in a laundry bag — and keep it separate from anything dark for the first three washes to protect the shade. No bleach, no tumble dryer.\u003c\/p\u003e\n\u003cp class=\"text-chat-text-body-regular text-content-primary wrap-anywhere !mb-spl-8 [\u0026amp;:has(+ul)]:!mb-spl-4 [\u0026amp;:has(+ol)]:!mb-spl-4 [\u0026amp;:has(+p)]:!mb-spl-7\"\u003e\u003cstrong class=\"font-semibold\"\u003eOur fit promise:\u003c\/strong\u003e We stand behind every piece. Not sure about your size? Message us before you order — we'll help you get it right. If your order arrives with any quality issue or label damage, we'll send a replacement immediately, no questions. Ships from our international warehouse; delivery in 7–14 business days.\u003c\/p\u003e","brand":"Soft Strong Fitness","offers":[{"title":"XS","offer_id":63838822564217,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":63838822596985,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":63838822629753,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":63838822662521,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":63838822695289,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9147\/5065\/files\/softstrong_12.png?v=1782224690","url":"https:\/\/www.softstrongfitness.com\/products\/the-founders-hoodie-milk-apricot","provider":"Soft Strong Fitness","version":"1.0","type":"link"}