Made for the ones who don't always feel confident. And show up anyway.

The Founders Hoodie in Burgundy is our first-drop love letter to the Soft Strong community — a deep, warm, wine-red heavyweight built for the days you want to feel wrapped in something that means something. Whether you're layering it over your gym set on the walk home, throwing it on for a slow Sunday, or wearing it as the reminder to keep going, this piece is designed to feel like your favourite jumper from day one.

Only 100 pieces were made across the founding drop. Once they're gone, this exact colourway is gone.

The fit

• True-to-size, relaxed cut with a slightly cropped body
• Drop shoulders for that oversized, lived-in silhouette
• Ribbed cuffs and hem that hold their shape

The fabric

• Premium blend: 80% cotton, 20% combed polyester
• Heavyweight 300 GSM — the kind of weight you feel when you put it on
• Pre-shrunk to keep its fit wash after wash
• Embroidered Soft Strong logo, stitched in durable polyester yarn — no cracking, no peeling

Size Guide

Exact hoodie measurements are being finalised — table coming very soon. In the meantime, this is a true-to-size, relaxed oversized fit with a slightly cropped body: if you'd normally pick a certain size in a regular hoodie, that's the one to choose here, and if you prefer a closer fit, size down. Not sure? Message us before you order and we'll help you get it right personally.

Care: Wash inside-out in a laundry bag, cool water, air dry. No bleach, no tumble dryer — this hoodie is built to be your ten-year piece, treat it like it.

Our fit promise: We stand behind every piece. Not sure about your size? Message us before you order — we'll help you get it right. If your order arrives with any quality issue or label damage, we'll send a replacement immediately, no questions. Ships from our international warehouse; delivery in 7–14 business days.