Made for the ones who don't always feel confident. And show up anyway.

The Founders Hoodie in Milk Apricot is our softest tone — a warm, creamy peach that reads as neutral but photographs as something more thoughtful. This is the hoodie for the mornings you want to feel gentle with yourself, and the evenings you want to feel put together without effort. Cut heavy, cut generous, cut to last.

Only 100 pieces were made across the founding drop. Once this shade is gone, it's gone.

The fit

• True-to-size, relaxed cut with a slightly cropped body
• Drop shoulders for that oversized, lived-in silhouette
• Ribbed cuffs and hem

The fabric

• Premium blend: 80% cotton, 20% combed polyester
• Heavyweight 300 GSM — substantial, structured, warm without being stiff
• Pre-shrunk
• Embroidered Soft Strong logo in durable polyester yarn

Size Guide

Exact hoodie measurements are being finalised — table coming very soon. In the meantime, this is a true-to-size, relaxed oversized fit with a slightly cropped body: if you'd normally pick a certain size in a regular hoodie, that's the one to choose here, and if you prefer a closer fit, size down. Not sure? Message us before you order and we'll help you get it right personally.

Care: Wash inside-out, cool water, in a laundry bag — and keep it separate from anything dark for the first three washes to protect the shade. No bleach, no tumble dryer.

Our fit promise: We stand behind every piece. Not sure about your size? Message us before you order — we'll help you get it right. If your order arrives with any quality issue or label damage, we'll send a replacement immediately, no questions. Ships from our international warehouse; delivery in 7–14 business days.